Topic
Unit economics, second locations, and the numbers behind growth.
Scope: Marketing, loyalty, expansion, franchising, branding, finance
Store one's P&L can look healthy because your own unpaid hours are quietly subsidizing it. Here's what has to be true — in numbers, not gut feel — before you sign lease number two.
The 6% rent and 10% occupancy benchmarks are set the day you sign, not the day you open. Here are the five clauses that decide them, and the questions to ask before the pen comes out.
Opinion: the 40-year-old pizzeria isn't a relic — it's the business model the chains are trying to buy their way back into.
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