Brand System
Type Specimen
Approved pairing — “The Heavy Rotation” (direction 10 of the August 2026 exploration). Locked as a Tier 1 brand decision.
Display
Hepta Slab 700/800
Hero lines, masthead moments, campaign type. Film-grain mask allowed here only.
Headline
Anton SC (single 400 weight)
Article cards, section titles, featured panels. Hierarchy via size and color — never synthesized bold.
Body
Piazzolla (variable, italic axis)
Long-form articles, deks, captions, newsletters. Always clean — no masks, no distress.
Utility
Anton SC (tracked, uppercase)
Eyebrows, labels, buttons, metadata, nav.
Headline sample
Know Your Numbers. Run a Better Shop.
Body sample
The industry drowns operators in reports and starves them of decisions. The number on the slide only matters if it changes what you do on Monday. Margins are made in the prep list, not the pitch deck.