Pizza Price Calculator

Price every size from one recipe card. Enter what your most common pie costs to make, pick a food-cost target, and get a price ladder for 10" to 18" that holds the same margin on every size.

About 5 minutes · Free · Nothing you type leaves your browser

1. Which size do you sell the most?
2. What does that pie cost you to make?
Dough, sauce, cheese and toppings. Not the box.
Your most common build. Blank for a cheese pie.
Food cost per pie —
3. What food cost are you aiming for?

Published food-cost benchmarks run 20–30% of sales. Lower leaves more for labor and rent.

Round prices to
Example: a 14" pie that costs $4.20 to make

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Suggested price for each size, with an optional column to check your current menu price
SizeCosts youChargeYour price now (optional)
10" — —
12" — —
14" — —
16" — —
18" — —
This calculator runs entirely in your browser. Your numbers are never sent to Oven Scars, never stored, and never logged. Close the tab and they are gone.

How to run this properly

  1. Cost one pie from the recipe card

    Weigh the dough ball, sauce, cheese and toppings for your most common size and price each at your latest invoice. Cheese is usually the biggest line, so use this week’s price, not last year’s.

  2. Turn it into cost per square inch

    A pizza’s area is 3.14 × the radius squared. Divide the pie’s cost by its area. That one number lets you cost every other size the same way.

  3. Scale by area, not by inches

    A 16-inch pie has about 78% more pizza than a 12-inch, not 33% more. Multiply cost per square inch by each size’s area to get that size’s cost.

  4. Divide by your food-cost target

    Price = cost ÷ target food cost. At a 28% target, a pie that costs $4.20 to make sells for $15. Published food-cost benchmarks run 20–30% of sales.

  5. Round, then check the street

    Round up to a price your customers recognize, then compare it with the shops near you. If the math says $26 and the street says $20, the fix is the recipe or the size ladder, not a hidden margin.

What this doesn’t do

Scaling by area assumes toppings and cheese grow with the surface, which is close, while the dough and crust edge don’t scale perfectly. It prices food only: boxes, card fees and labor come out of what’s left. And it can’t tell you what your street will pay; only your neighbors’ menus can.

The reporting behind this tool

This calculator is the conclusion of an Oven Scars story, made executable. The article shows the worked example and links every figure to its primary source.

Stop Raising the Whole Menu. Raise the Items That Can Carry It.

More reporting that runs on this math