---
title: "Uber Eats Raised Your Rate in March. DoorDash Changed Your Customer's Fees in July. Here's the $30 Order Now."
description: "The marketplaces moved fees on both sides of the ticket this year. Run one $30 pizza order through the current published terms, and the tier you picked years ago may now be the most expensive line on it."
canonical_url: https://ovenscars.com/articles/delivery-fees-what-changed-in-2026/
author: "Oven Scars Editorial"
publisher: "Oven Scars"
section: "Industry Intelligence"
date_published: 2026-10-18T00:00:00.000Z
tags: ["delivery", "third-party-delivery", "margin", "fees"]
word_count: 895
reading_time_minutes: 7
license: "CC BY-NC-ND 4.0 — cite as \"Oven Scars\" and link the canonical URL"
---

# Uber Eats Raised Your Rate in March. DoorDash Changed Your Customer's Fees in July. Here's the $30 Order Now.

*The marketplaces moved fees on both sides of the ticket this year. Run one $30 pizza order through the current published terms, and the tier you picked years ago may now be the most expensive line on it.*

**Operator takeaway:** Open each marketplace's merchant portal this week and write down the tier you're on and the rate it now charges. Pull last month's orders by platform, price one $30 order at today's rates, and decide by the end of the month whether each tier still earns its cost or drops to Basic, Lite, or pickup only.

On March 11, Uber Eats raised its Lite commission [from 15% to 20%](https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/) and started charging Plus restaurants [30% instead of 25% on orders from Uber One members](https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/). Restaurant Business reported it was Uber Eats' [first rate change in about 10 years](https://www.restaurantbusinessonline.com/technology/uber-eats-raising-delivery-fees-some-restaurants). Then on July 23, DoorDash started [rebuilding the fees your customers pay](https://about.doordash.com/en-us/news/updating-our-fee-structure) around distance. One change hit your payout. The other hits whether a customer three neighborhoods away still orders from you. If you set up your tablets in 2021 and haven't opened the merchant portal since, you're [running on numbers that no longer exist](/pizzeria-playbook/delivery-breakeven/).

## The Uber One surcharge is the change most shops will miss

The headline Lite increase is easy to see. The Plus change is quieter, and it's bigger than it looks. Uber One members account for [60% to 70% of Uber Eats bookings, depending on the market](https://www.restaurantbusinessonline.com/technology/uber-eats-raising-delivery-fees-some-restaurants). If that share holds for your store, most of your Plus orders now bill at the Premium rate without the Premium tier's lower delivery fees for your customers.

Here's the arithmetic on a $30 order. A non-member order on Plus costs you $7.50, same as before. A member order costs $9.00. At a 65% member share, the blended cost is about $8.48 an order. That's our math, not Uber's, and your own member share may differ. At 100 Uber orders a week, that 65% share means roughly $97 a week, or about $5,000 a year, that wasn't there in February.

Pickup moved too, from [6% to 7% when your app prices match in-store, and 10% when they don't](https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/). Restaurants with custom-negotiated rates got [three points added, capped at 30%](https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/).

**Uber Eats:** Lite [20%](https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/) = $6.00 (was $4.50) · Plus 25% = $7.50, or 30% = $9.00 on Uber One orders · Premium 30% = $9.00 · Pickup [7% with price parity](https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/) = $2.10 (was $1.80), 10% without = $3.00

**DoorDash:** [Basic 15% = $4.50 · Plus 25% = $7.50 · Premier 30% = $9.00 · Pickup 6% with price parity = $1.80](https://merchants.doordash.com/en-us/pricing)

**Grubhub:** [Marketing commission of 5%, 15% or 20% by tier, plus 10% for Grubhub-managed delivery](https://foodondemand.com/04012026/how-the-uber-eats-fees-stack-up-against-3pd-competitors/), so Plus with Grubhub drivers = 25% = $7.50, before processing fees

Dollar figures are Oven Scars arithmetic on the published percentages.

## DoorDash didn't touch your commission. It changed who sees you as expensive.

DoorDash's [published merchant tiers](https://merchants.doordash.com/en-us/pricing) still read 15%, 25% and 30% on delivery and 6% on price-matched pickup. The July change was on the consumer side. [Service fees](/articles/delivery-fees-vs-service-fees/) now [vary with distance and order size](https://about.doordash.com/en-us/news/updating-our-fee-structure), a long-distance fee applies to some orders over 10 miles, and a "Farther Away" label marks stores whose fees may run higher because of distance.

DoorDash says customers on [over 70% of recent orders would have paid the same or less](https://about.doordash.com/en-us/news/updating-our-fee-structure), with a median saving of $0.78. A spokesperson told Restaurant Business that ["the shorter the distance and/or the larger the order, the more likely fees stay the same or decrease."](https://www.restaurantbusinessonline.com/technology/doordash-changes-how-it-calculates-fees-consumers) Read that from the shop side. A small order from the edge of your radius just got more expensive for the person placing it, and your listing may now carry a label telling them so.

The change is rolling out across most of the U.S., but DoorDash [left out California, Chicago, Colorado, D.C., Massachusetts, Minnesota, New York City, Puerto Rico and Seattle](https://about.doordash.com/en-us/news/updating-our-fee-structure). If you're outside those markets, compare your DoorDash orders from before and after late July by distance. If the far orders thinned out, this is a likely reason.

The tier you picked in 2021 is a pricing decision you stopped making. The platforms didn't.

## The platforms are growing. Your rate card is how.

None of this is a sign of a struggling business. Uber's delivery segment booked [$27.5 billion in Q2, up 26% from a year earlier](https://www.sec.gov/Archives/edgar/data/0001543151/000154315126000027/uberq226earningspressrelea.htm), on $5.2 billion in revenue. DoorDash kept a [13.5% net revenue margin on $33.1 billion in marketplace volume](https://www.sec.gov/Archives/edgar/data/0001792789/000179278926000048/proddashex991-pressrelease.htm), flat from a year earlier. Uber said its increase would ["help us reinvest in ways to drive more customer demand for restaurants."](https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/) That may be true. It's also the line you'd use either way.

Washington is circling the same tickets. In April, the FTC asked for comment on a [possible nationwide rule on delivery-platform fees](https://www.ftc.gov/news-events/news/press-releases/2026/04/ftc-seeks-public-comment-unfair-deceptive-fee-practices-online-food-grocery-delivery-services), including whether apps disclose when item prices differ from what the restaurant charges in-store. That's aimed at the platforms. But if your app menu runs higher than your counter, you're already paying for it: both DoorDash and Uber reserve their lowest pickup rate for shops with matching prices. As we laid out in [the delivery math nobody does](/articles/the-delivery-math-nobody-does/), the fee structure decides which channel pays, not the food cost.

Open each marketplace's merchant portal this week and write down the tier you're on and the rate it now charges. Pull last month's orders by platform, price one $30 order at today's rates, and decide by the end of the month whether each tier still earns its cost or drops to Basic, Lite, or pickup only.

The honest limitation: the 60–70% Uber One share is Uber's platform-wide figure as reported, not your store's, and nobody publishes how independent pizzerias split across the tiers. Nor do we know whether the platforms' next earnings reports will bring another round of changes. Grubhub's processing fees aren't stated in the coverage we used, so price that line from your own statement before you compare it to the other two.

## Sources cited

- https://www.restaurantdive.com/news/uber-eats-increases-marketplace-fees/814294/
- https://www.restaurantbusinessonline.com/technology/uber-eats-raising-delivery-fees-some-restaurants
- https://about.doordash.com/en-us/news/updating-our-fee-structure
- https://merchants.doordash.com/en-us/pricing
- https://foodondemand.com/04012026/how-the-uber-eats-fees-stack-up-against-3pd-competitors/
- https://www.restaurantbusinessonline.com/technology/doordash-changes-how-it-calculates-fees-consumers
- https://www.sec.gov/Archives/edgar/data/0001543151/000154315126000027/uberq226earningspressrelea.htm
- https://www.sec.gov/Archives/edgar/data/0001792789/000179278926000048/proddashex991-pressrelease.htm
- https://www.ftc.gov/news-events/news/press-releases/2026/04/ftc-seeks-public-comment-unfair-deceptive-fee-practices-online-food-grocery-delivery-services

---

Published by [Oven Scars](https://ovenscars.com/), news and ideas for pizzeria owners. Editorial standards: https://ovenscars.com/editorial-standards/.